At YIRI Natural, we are dedicated to creating skincare that is natural, vegan, cruelty free and formulated with the finest ingredients to provide visible results. We believe that skincare should be simple, effective, and transparent, which is why we ensure, that every product we create is as honest and sustainable as it is nourishing. 

Our Mission

Our mission is to empower you to make healthier choices for your skin by providing high-quality skincare you can trust. We aim to educate our community on the importance of choosing ethical and sustainable beauty products, and we’re redefining what “natural” truly means by ensuring that our practices and ingredients are as pure as our values.

We embrace the philosophy of minimalism—the idea that less is more. It’s about simplifying your routine and focusing on only the essentials: high-quality, effective products that support your skin without overwhelming it. You don’t need a shelf full of skincare; just a few essentials that actually work.

Fewer products, cleaner formulas, better results— naturally.

Our Vision

We want to inspire a global shift towards ethical, sustainable, and transparent beauty practices.

With a commitment to simplicity, sustainability and transparency, we are leading the way towards a future where skincare is both good for your skin and the world around you.

Clean ingredients. Full Transparency,

In a world where marketing often hides the truth, we choose transparency. We believe you deserve to know exactly what you're putting on your skin. That’s why we list every ingredient clearly, using both common names and INCI terminology, so there’s no confusion and no fine print.

We're committed to clean beauty with integrity—no greenwashing, no shortcuts.